The project aims at highlighting the identity of the single geographical Peloponnese Region as European economic, social and cultural development. Five Development Companies of Peloponnese participated in the project.
The objectives of the project are:
- The utilization of assets of three representative areas of Peloponnese (wine sector, olive and olive oil sector and culture sector) and their interconnection with the geographical Peloponnese
- The use and promotion of existing relevant infrastructure, events, alternative forms of tourism and other resources,
- The support of the promotional effort and the branding of Regions of Peloponnese and Western Greece.